Win/Loss Analysis

Fix your pipeline and score more accounts.

B2B Buyer's Journey Mapping Services Firm

The Right People for Win/Loss Analysis

  • Your customers.
  • Competitors’ customers.
  • The customers you want.
  • Partners.
  • Your sales team.
The Right Questions

The Right Questions for Win/Loss Analysis

  • What factors do buyers consider when generating a shortlist?
  • How often does the competitor win?
  • Have competitors changed their prices or discounts?
  • Are you focusing on one-off solutions when buyers concentrate on platforms?
  • How much did price factor into the purchase decision?
  • Were partners involved in the sales process?
  • How big is the competitor’s sales team and how is it structured?
  • Are you losing deals to do-it-yourself or do-nothing?
  • How often are customers engaged with after the sale?
  • How much are customers willing to pay for support services?

Market Research Methodologies

  • In-depth interviews (in-person & online).
  • Focus Groups (in-person & online).
  • Web Surveys.
  • Online research communities.
  • Quantitative studies.
  • Social Media / Online Community Analysis.
  • Longitudinal Research (Communities, Diaries, etc.).
  • Secondary research.

Win/Loss Research Services

Our B2B tech expertise gives us the context to ask
the right questions of the right people.

Win Loss Analysis

Demystify losses with market research.

Just lost to an upstart that came out of nowhere? Wondering why enterprise accounts remain just out of reach?

Losing a deal is no fun, but it does present a learning opportunity. Our market research services can help you figure out how to readjust your product, marketing, and sales approaches for faster, more profitable sales.

Win Loss Analysis

Turn losses into wins.

Our win-loss analysis illuminates the strengths that drive your sales, weaknesses that cost deals, and how strategic readjustments can increase profits.

We can also deliver insight on your competitors such as their ideal customer profile, how they position against you, and where they are generating the most revenue.

Featured Win/Loss Analysis Content

What It’s Like To Work With Us

Cascade Insights has become our go-to resource anytime we have a tough market intelligence question.

– Microsoft

Cascade Insights is on my short-list when I look for guidance on any and all topics related to competitive intelligence.

– 3M

Get in Touch!





13908 SE Stark St Suite A
Portland, OR 97233

Follow us on Facebook

Follow us on Twitter

Follow us on LinkedIN

  • Cascade Insights will never share your information with third parties.
    View our privacy policy.